SpeakEase
I designed the icon, logo, and visual branding for a startup company, including the product design for an app prototype. I worked with the executive team, developers and project managers to create the App UI design, landing page, marketing collateral, and overall brand concept.
App Design / User Experience
I created the user flow, wireframes, and mockup design for the app product. I utilized the Figma platform to create the user experience diagram. I added details throughout the step-by step process for the user as well as for the developers in regard to specific functionality and database information.
Figma Userflow Prototype
Directly below is the Figma design file of the UX / UI mockup for the app product.
App Design Component Library
AI Generated Imaging
I prompted AI generated images to reflect the branding and concept of the App product. I used the AI image generator platform (https://www.fotor.com/) to develop the initial visuals. I then used Photoshop to refine the details and elevate the branding element.
Animated Website Visuals
Logo Animation
I created an animated version of the icon using SVGator, an online platform for animating vector images. The original static logo was created using Adobe Illustrator.
Website / Landing Page Design
I designed and developed the landing page for an introduction to the app product and branding. I utilized WordPress and the Elementor plugin to create and build the website.
Print Collateral
I designed print cards for a live event (BREATHE! 2023) that were created for promotional purposes. The designs included QR codes for new customers to download and use the apps on their phones via Google Play Store.
